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June 12, 2026

Ink & Parchment: Designing a Free Tool That Sells

A free utility’s design is a sales pitch for everything behind it. Part 3 of our Map Maker series — the opinionated, rule-based design...

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June 09, 2026

When Your Users Paste Your Code Into Their Own Site: A Security Story

When your product’s output runs on someone else’s production website, every XSS bug is a supply-chain bug. Part 2 of our Map Maker series...

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June 08, 2026

Behind the Scenes of a Real-Estate Website Performance Tune-Up (Including What We Chose Not to Fix)

A member asked us to speed up their homepage. The behind-the-scenes account: the two no-code changes that did the most, the bigger fixes we...

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June 05, 2026

Eight Minutes to Whole Foods: Why a Proximity Map Belongs on Every Listing Page

Buyers shop for a neighborhood, not just a house. First in a 3-part series on building Map Maker — why a proximity map belongs...

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June 03, 2026

What’s My Home Worth? A Field Guide to Home Valuation Tool Design

How the "what is my home worth?" tool evolved — and a working prototype, in two design treatments, of what a genuinely good home...

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June 03, 2026

Eight Faces, One Wall: Why ‘Meet the Team’ Is the Hardest Easy Page on Your Site

A ‘meet the team’ page sounds like a half-day job and turns out to be a small philosophy exam. Notes from the workbench on...

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June 01, 2026

ChatMLS vs. the Field: Where a True MLS Co-Pilot Fits

An honest compare-and-contrast: Lofty, Ylopo, Real Geeks, Structurely, Rechat, Saleswise, and the portals (Zillow AI Mode) — and the white-space ChatMLS occupies.

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June 01, 2026

How AI Agents Will Use ChatMLS — Nearby Homes and What’s Next

ChatMLS is an agent, not a chatbot: ~two dozen real tools, an MLS your AI can query, the new Nearby Homes feature, and the...

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June 01, 2026

Introducing ChatMLS: ChatGPT for the MLS

Meet ChatMLS — an AI co-pilot that turns MLS search into a sentence. Search, comps, market intel, and voice, live on your own site....

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June 01, 2026

Sixteen Ways to Say ‘Call Me’: Designing Sticky Contact Headers for Real Estate (Mobile First)

A client asked for a sticky “contact me” bar that actually works on a phone. So I mocked up sixteen of them. Here’s the...

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