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More on Behind the Build
Ink & Parchment: Designing a Free Tool That Sells
A free utility’s design is a sales pitch for everything behind it. Part 3 of our Map Maker series, the opinionated, rule-based design system that makes the tool feel like the premium…
When Your Users Paste Your Code Into Their Own Site: A Security Story
When your product’s output runs on someone else’s production website, every XSS bug is a supply-chain bug. Part 2 of our Map Maker series, how we treated embed generation like shipping a…
Behind the Scenes of a Real-Estate Website Performance Tune-Up (Including What We Chose Not to Fix)
A member asked us to speed up their homepage. The behind-the-scenes account: the two no-code changes that did the most, the bigger fixes we deliberately left alone to protect a live lead…
Eight Minutes to Whole Foods: Why a Proximity Map Belongs on Every Listing Page
Buyers shop for a neighborhood, not just a house. First in a 3-part series on building Map Maker, why a proximity map belongs on every listing page, and how we made building one take five…
Eight Faces, One Wall: Why ‘Meet the Team’ Is the Hardest Easy Page on Your Site
A ‘meet the team’ page sounds like a half-day job and turns out to be a small philosophy exam. Notes from the workbench on photos, bios, keeping a roster honest, and why consistency is the…
Sixteen Ways to Say ‘Call Me’: Designing Sticky Contact Headers for Real Estate (Mobile First)
A client asked for a sticky “contact me” bar that actually works on a phone. So I mocked up sixteen of them. Here’s the behind-the-scenes, plus a live playground you can poke at.
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