Claim Your Real Estate Business on ChatGPT: Interactive Checklist

1Open Business Hub and search for your business

Sign in to ChatGPT with the account you’ll keep. Open Business Hub from the sidebar, or go straight to chatgpt.com/business-hub. Search for your business by name. Try your team name and your brokerage name too.

I found my business in Business Hub

2Select your listing and confirm your account

Choose the listing that matches your business and confirm the ChatGPT account that will manage it.

• Got a claim invitation by email? Open the personal link and sign in with that same email address.
• See “Contact support”? The listing is locked. Use that button to request access.
• Can’t find yourself? Eligible online businesses may see an option to add one. Local offices can only claim an existing U.S. listing.
• Someone else claimed it? Open the profile’s ••• menu and choose Dispute ownership.

I selected my listing

3Verify the business

Pick one of the methods offered for your listing:

• Business phone: choose a text or an automated call, select Get code, and enter it.
• Business email: select Get code and enter the code sent to your business address.
• Website domain: add the TXT record ChatGPT shows you to your domain’s DNS, exactly as shown, then select Verify domain. If we manage your domain, send us the record and we’ll add it for you.
• Shopify store: for online sellers only.

I submitted my verification

4Wait for claim approval

OpenAI reviews your claim and emails you its decision, or asks for more information. Review time varies, so wait for the email before trying again.

My claim was approved

5Pass the identity check with Persona

Select Verify with Persona, then Continue to Persona. You may need a government ID, business registration information and proof you’re authorized to represent the business. You need this to publish changes or see insights, and the blue check appears only after it’s approved.

My identity check was approved

6Fill in your profile

Open your profile in the Business tab and update your website, description, category and logo, and add a cover photo. Make it count:

• Name: match your license and your state’s advertising rules, including your brokerage name if required.
• Website: your own domain, not a portal profile.
• Description: who you help, where, and what you’re known for. “Listing agent for York County townhomes since 2018” beats “dedicated professional committed to excellence.”

OpenAI’s Businesses in ChatGPT policy requires accurate details, including service area, and bans fabricated reviews and unsupported guarantees.

My profile is filled in

7Check your insights

Open Insights to see the past 28 days:

• Mentions: for a local business, each time ChatGPT shows your location. For an online business, each time it references your website. Your name alone doesn’t count.
• Website clicks: people who clicked through to your site.
• Discovery topics: themes in answers that mentioned you. You never see individual prompts or conversations.

A blank number means not enough data yet, not zero.

I checked my insights