Every agent we know has the same muscle memory: open the MLS, click into the search builder, set the city, drag the price sliders, tick the bed and bath minimums, choose a status, scroll, re-sort, repeat. It works. It also stands between you and the one thing you actually wanted — the homes.
So we built ChatMLS, and the pitch fits in four words: ChatGPT for the MLS. You type what you’d say to a sharp assistant who happens to know the MLS cold — and the listings come back. No builder, no sliders, no menus.
Why we built it
We’ve spent years building real estate websites and IDX search for agents. The honest truth is that search forms have barely changed in two decades, while the way people ask for things has changed completely. Your buyers text you in plain English — “anything new in Lisle with a finished basement under $500k?” — and then you go translate that into checkboxes. ChatMLS removes the translation step. You ask the way you’d actually say it, and it does the rest.
I’ll be blunt about the bet we’re making: the search box is going to become a conversation, and the agents who get there first will look like magicians to their clients. We’d rather build that future for you than watch a portal build it around you.
What it does today
It searches by sentence
Describe the home the way you’d describe it to a buyer — location, price, beds, baths, for-sale or rental, keywords like “pool” or “corner lot.” ChatMLS returns tappable property cards with photos, price, and a link to the full detail. Then keep going in the same breath: “now sort those by newest,” “which has the biggest lot?”, “compare the first three.” It holds the context the way a good assistant would.
It knows your book of business
ChatMLS isn’t a generic search box bolted onto your site. It’s personalized to your clients, your farm, and your listings. Save a buyer’s criteria once and ChatMLS quietly watches the market for them — so a question as small as “new homes for Max & Jill?” returns the three that actually matched overnight, ready to send.
It answers anything about a listing
Pull up any property and ask the questions a buyer actually asks. “Any recent price drops?” “Pull comps within half a mile.” “How are the schools?” You get a clean answer in the conversation — comparable sales, school ratings, days on market, the whole picture — without opening five tabs and a spreadsheet. It’s the difference between “let me get back to you” and answering on the spot.
It hands you market intel on demand
Walk into a listing appointment already knowing the numbers. Ask what’s happening in a ZIP this quarter and ChatMLS gives you median price, days on market, months of supply, and the trend line — pulled fresh, not from a stale PDF. It’s the prep you used to do the night before, done in the elevator on the way up.
And you can just say it
Between showings, hands on the wheel, ChatMLS listens. “Find me 5-plus-bed homes in Coto de Caza with a pool listed in the last seven days,” and the results are waiting when you park. Voice in, listings out.
See it for yourself
We put together a short, looping preview of the five core moments above — the query, the personalized book of business, ask-anything, market intel, and voice. It runs right in your browser.
Our hope for ChatMLS
We don’t think the future of real estate is a portal that owns your buyer and rents the relationship back to you. We think it’s your brand, on your website, with an assistant that knows your business and works for you. Today, ChatMLS is our attempt at that — an AI co-pilot for you, the agent, gated behind your own MLS and IDX agreement and answering to you. And the moment the MLSes are ready, we want to put that same conversational search in front of your clients, on your own site: the agent-owned answer to the portals. We get into that future in where ChatMLS fits.
This is the first of three notes. Next, we get into the part we’re most excited about: how AI agents themselves will use ChatMLS — the Nearby Homes feature and the roadmap. And if you want the honest market comparison, here’s how ChatMLS stacks up against the field.
Disclaimer. The product shown here is an early prototype, proposed as a feature that would live on an agent’s own website — not a standalone product. ChatMLS is currently in development only and is not offered for sale. It will never be made available to any agent without an existing IDX agreement and the explicit approval of their MLS.