You may have great blog content for your real estate website, but people just won’t click if your headlines aren’t catchy. A mediocre title can stand in the way of connecting you with potential readers who could genuinely benefit from the information you’re sharing. Crafting the perfect title means more clicks, more traffic, and better search results. So how do you write those clickable blog titles? Follow these five simple rules to get the most out of your content headlines.

Offer something of value

It goes without saying, but we’ll say it anyway – your content needs to offer your audience something of value, and that value needs to be reflected in the title. Your readers are coming to you for advice. They could go to any real estate website to find the information they’re looking for. Why should they come to yours? What is your unique perspective on the topic? Share your expertise with them from your point of view.

Make it intriguing

Now that you’ve got something valuable to say, how will you entice your readers with that information? Avoid boring titles. “How to” blog post titles can be a safe bet but don’t be afraid to punch it up a little. Keep your audience in mind, and use words that will resonate with them. Speak to your clients in a language that they understand. Appeal to their emotions, and give them the sense that reading your content will make them more empowered.

Utilize keywords

Gone is the day of writing content for search engines. You really do want to provide information that will be useful to your clients and isn’t just clickbait. That being said, it’s important to include keywords in your blog post titles. Think about what words your prospective readers will be searching for, and include them in your headlines. If possible, place that keyword towards the beginning of the title, so that you capture a reader’s attention.

Keep it short

While there is no one-size-fits-all model for the length of blog titles, you should keep them on the short side. A good rule of thumb is 70 characters or less. Any more than that and the title will be cut off in search engine results. Also, consider which social media networks you’ll be using to share the content. While you can use longer titles when sharing on Facebook, you’ll want to keep them shorter when sharing on Twitter.

Learn from your competitors

Finally, take some time to learn about what your competitors are doing. Try some Google searches with real estate keywords, and see what the results are. Which blog post titles appear at the beginning of the search results? There’s no need to reinvent the wheel every time you post a blog. See what’s working for others, and use that information to make your own blog post titles better.

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