Today we had an opportunity to revisit something called the Lead Meta Data format. LMD is a standard data format to be used in email notifications to enable recipients (and CRMs) to receive lead data. In theory, LMD is incredible. Entering and rentering lead data between different systems is the worst. Of course, the value of the format depends on adoption by all the software systems in use. Each different program needs to send or receive the lead information, or both.

At Virtual Results, our members enjoy the freedom to use whatever program or system they want to use. So please contact VR support if you ever need help with lead integration or configuration. We are happy to enable LMD into any website or lead notifications to enable your 3rd party software product to more easily integrate with the Virtual Results Platform.