Welcome to another installment of “Developing in Public,” where we take you behind the scenes of our work at Virtual Results. As a website development and online marketing firm dedicated to empowering real estate professionals, we constantly seek ways to enhance our clients’ marketing strategies. Today, we’re diving into ListHub, a powerful tool that can significantly benefit real estate agents.

What is ListHub?

ListHub is a leading platform for nationwide listing management, syndicating data from Multiple Listing Services (MLS) sources across all 50 states. It distributes this data to a wide network of publisher websites, ensuring that home shoppers have access to the most current information. Established by Threewide Corporation in 2006 and acquired by Move, Inc. in 2010, ListHub serves over 60,000 brokerages, making it a crucial player in the digital real estate market.

Key Features of ListHub

  • Listing Syndication: ListHub aggregates and normalizes listing data from MLSs and broker franchises. This data is then shared with national, regional, and even global publishers, broadening the exposure of your listings. This single point of access to thousands of MLS listings simplifies the syndication process and ensures accurate and timely updates.
  • Broker Controls: The platform gives brokers significant control over their online marketing efforts. Brokers can select or deselect publisher websites, redirect traffic to their brokerage websites, and manage leads. This flexibility allows brokers to tailor their marketing strategies to their specific needs and preferences.
  • MLS Integration: MLSs connected to ListHub can use an MLS dashboard to guide brokers, designate preferred publishers, and access detailed marketing reports. These reports include data on publisher performance, property characteristics, and online buyer locations, providing valuable insights for optimizing marketing strategies.
  • Global Reach: ListHub’s global syndication service, offered in collaboration with Properstar, enables brokers to market their listings internationally. This expands your potential buyer pool and helps you tap into new markets.
  • Comprehensive Reporting: ListHub provides detailed reports that track the performance of your listings across various publisher websites. These reports include metrics such as detail-page views, click-through rates, and lead generation, helping you measure the effectiveness of your marketing efforts.

Our Experience with ListHub Support

Today, we had an informative call with ListHub support regarding an issue faced by one of our members. This member’s ListHub account did not contain the usual marketing report she likes to provide to her sellers. After discussing the issue with ListHub support, we learned that the cause was due to the member being the co-listing agent. ListHub’s system only provides reports to the primary listing agent.

This interaction highlighted the importance of understanding the nuances of the tools we use. We appreciate ListHub’s support team for their prompt and clear explanation. If you ever need to reach out to ListHub support, you can find their contact information on their website.

How ListHub Can Benefit Real Estate Agents

  • Increased Visibility: By syndicating your listings to a vast network of publisher websites, ListHub ensures your properties reach a broader audience. This increased visibility can lead to more inquiries and potential buyers.
  • Efficient Data Management: ListHub’s aggregation and normalization of listing data simplify the process of managing multiple listings. This efficiency saves you time and allows you to focus on other critical aspects of your business.
  • Better Marketing Insights: The comprehensive reports provided by ListHub give you valuable insights into the performance of your listings. These insights can help you refine your marketing strategies and improve your overall effectiveness.
  • Global Exposure: With ListHub Global, you can market your listings internationally, opening up new opportunities for sales and expanding your reach beyond local markets.

Conclusion

At Virtual Results, we’re committed to helping our clients leverage the best tools and technologies to enhance their real estate marketing efforts. ListHub is a powerful platform that offers numerous benefits for real estate agents, from increased visibility to comprehensive reporting. We hope this overview has provided you with a better understanding of how ListHub can support your business.

Stay tuned for more insights and behind-the-scenes looks at the tools and strategies we use to help our clients succeed in the digital real estate market.

For any questions or support related to ListHub, you can contact their customer support via the contact information available on their website.