Email marketing is an effective way to keep your sphere of influence engaged until they are ready to buy or sell. But how do you determine who to send to, how often, or even what content to send? And how should you measure success? Join internet marketing professionals, Jim Marks and Ryan Rockwood, to learn their tips for building a successful email marketing strategy.

WHAT’S TRENDING NOW is a monthly webinar series designed to provide real estate agents and mortgage professionals with cutting edge marketing strategies. The series is sponsored by PNC BANK and hosted by industry veterans Ryan Rockwood and Jim Marks.